We believe in the power of storytelling and the impact film and television have in delivering the narrative. In stories, the human condition is brought to life. Through the actors and their characters, we find ourselves.

In May of 2009, Sooze Johnson opened the doors to The Agency Dallas with the goal of developing Texas talent in order to attract more significant and powerful projects to the Third Coast. As the agency’s talent roster grew, so did Sooze’s focus on educating her actors in industry-standard on-camera performance techniques.

Fast forward to now and her agency represents over 250 actors and models across the United States and as a result, Sooze now splits her time between Texas, Los Angeles, and New York.

In the Fall of 2017, The Agency Dallas became GRIT Talent. GRIT truly defines and embodies how our Agency is run: with passion, perseverance, and a determination to provide superior talent in front of and behind the camera.

Welcome to GRIT.





AGENT - Commercial/Print/Stage

James came to Grit Talent in the summer of 2018 as the lead commercial, print, and stage agent. He started in the industry as talent, and he quickly transitioned to the production side. After stints in production and casting, he took a position as an agent where he booked talent for film, tv, commercial, print, and stage. After deciding he wanted to work on a more focused department, he came to Grit Talent to lead the commercial, print, and stage division.



Victoria serves as our "Legal Eagle," drafting, negotiating and enforcing production contracts, deal memos, and talent agreements. She received her J.D. from Texas Wesleyan School of Law and her B.B.A. in Entrepreneurial Management from Texas Christian University. She served as Chair for the Texas Bar Entertainment & Sports Law Section (TESLAW), on the Board of Directors for Tall Castle, Inc., a non-profit film production company dedicated to producing films that inspire human potential and cultivate tolerance, and provided pro bono legal services through Texas Accountants & Lawyers for the Arts (TALA). Victoria is licensed to practice law in Texas and California.