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We believe in the power of storytelling and the impact film and television have in delivering the narrative. In stories, the human condition is brought to life. Through the actors and their characters, we find ourselves.

In May of 2009, Sooze Johnson opened the doors to The Agency Dallas with the goal of developing Texas talent in order to attract more significant and powerful projects to the Third Coast. As the agency’s talent roster grew, so did Sooze’s focus on educating her actors in industry-standard on-camera performance techniques.

Fast forward to now and her agency represents over 250 actors and models across the United States and as a result, Sooze now splits her time between Texas, Los Angeles, and New York.

In the Fall of 2017, The Agency Dallas became GRIT Talent. GRIT truly defines and embodies how our Agency is run: with passion, perseverance, and a determination to provide superior talent in front of and behind the camera.

Welcome to GRIT.




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